Sponsoring the Waterloo Tech Digest

If you want to get a message to the high-tech community in Waterloo, you don't have many options. You could put an ad in the newspaper, but that will be very expensive, especially since you'll have to run your ad several times to hit your target audience.

You could sponsor high-tech business events in town, which will get your logo in front of a couple of hundred people -- of which at least half are probably other service providers. There are some print advertising opportunities, but they're generally hundreds of dollars for even a tiny as that will one of a dozen or more in a publication.

But for only $200 a month, an ad in the Waterloo Tech Digest will take your message to 4,500 subscribers and many more on the Web site and the RSS feed every month.

But it's not just the number of people you can reach -- it's who they are. I can't tell you who subscribes, but it would be quicker to tell you who doesn't get the digest. Ask people you know in the high-tech business community here if they read the digest, and I think you'll quickly see this for yourself.

What you get:

• A 70-80 word text advertisement near the top of the digest (either at the very top or between the first and second stories).
• Your logo and link to your Web site on the main digest Web page at www.garywill.com/digest

Cost is $1,200 for six months. To avoid clutter, I limit the number of ads at the top of the digest. The position of your ad relative to the others will rotate each month.

For more information, or to get started, just drop me a note at gary@garywill.com.